Etsy is a great place for buyers, but it's really hard to sell anything because there are so many listings that your item is not easily seen or found. If you have another venue to link people to your shop, that helps your items get seen. There is a ton of competition there, and it's not a matter of having the lowest price, it's a matter of getting seen.
I keep about 50 items in my shop, and sell maybe one every other month. If that much...
I keep my etsy address as my sig line on sites like this, hoping people might go take a look at what I have to offer... On the old website it was a hotlink, but on this new site it doesn't come out as a hotlink, which makes it harder for people to use it. They can't just click and go, as they did on the old site.