I have seen cotton fabric at some quilt shops years ago that were 12.95 so really it isn't up that much. I wouldn't pay that price however. I think by being careful you can still get good fabrics on sale for a good price to keep us going. They may not be the "new fabrics" of the year but good fabrics none the less. Shopping in our stashes for a while is a good thing, but what happens when we run out, by then the prices may be higher or lower, kind of a speculation thing.