Originally Posted by Lori S

I think Jo'anns has learned that we all shop batting when its on sale or with a coupon. So taking the price up ensures that they will still make a good profit . The whole Jo 'Anns coupon/sale thing is to give you the perception that you got a good deal. Would you really pay $12.99 for some of their "quilters' cottons, but when its 30 percent off you feel a little better about it?!!! so its all in the buyers perception.

There is a reason the amount you saved is in a much bigger font on your reciept than anything else. It gets you to focus on the discount or the "savings" rather than the price you paid.