Here is a comparison chart-Design Wizard vs. EQ7
http://www.electricquilt.com/Shop/QDW/QDWcompare.pdf
I checked out Design Wizard before I purchased EQ7. What sold me on EQ7 was the ability to bring in a picture, copy of a quilt block, or create something I could never do with using Excel-(I used that too long). I am working on a quilt that has several different blocks representing Our Country, Patriotism, and the US Army. Not all blocks online were the size I needed. By placing those blocks into EQ7, I was able to create the same block in the size I needed. I downloaded my entire fabric stash (OMG-over 550 different fabrics), but downloaded much less as the fabric selection in EQ7 is extensive, and you can download other complete fabric lines. Everything I had in Excel for this quilt I was able to create in EQ7 and made it look exact and like a real picture of the quilt I wanted, instead of pieced in blocks. I got mine on a good sale at Quilt in a Day-over $50 off. And, I can put it on 2 computers at a time which has been a true time-saver. I only wanted something basic and quicker than using Excel, but so far am very pleased with spending more on EQ7. Plus, I already had 2 different Quilt Design packages that I can use with EQ7, so I can see what the final stitch design on the quilt will be. Looking forward to checking out what some of my fabric will look like as kaleidoscopes and OBW's.