What I experience at my local Walmart is all over the map. We bought a bolt (yes, all 14 yards) of a fabric that was special purchase from China- it was $2 a yard. I feel guilty about that one- sweatshop special, but it fit our needs at the time. Most of the fabrics I am seeing are in the $6-9 range, and I am glad to see the quality is coming up greatly, as are the choice selections. I never know what to expect- there is no consistency at all. I have to look at each fabric individually for quality before deciding to buy, but there are some real bargains in there if you know what you are looking at, and some that are overpriced for the thinness of the fabric or topsurface of the print (color that isn't saturating the layers and will look faded in a hurry with a few washes). It is a buyer beware situation.