Neilsen Ratings is a pain in the butt to do. It hasn't changed since my grandmother did the rating one time back in the 60's. You have to fill in every hour of 24 hours for two weeks and I think you get something like $3. And most cable channels aren't listed so you have to write those in and looking up what channel is named what. I would say no thanks and save a headache. They will pester you if you sign up and don't follow through.