The reason for poorly cut fabric has all to do with the Joann's and other large fabric retailers not having as many stores in our area. I live in the 7th largest city in the USA and we only have 2 Joanns in the whole city. Now why do you suppose that is? Could it be because of the POOR customer service, and the teaching every employee to cut fabric EXACTLY as ordered, not what is straight or of the fariest amount to the customer. What do you think the price of fabric at Joanns would be if they stuck to the market of 3x cost across the board, instead of jacking the price and offering a coupon? LOL