Heat & Bond is a fusible, not a stabilizer. And, it's not meant for stitching applique. It's for crafty stuff like sweatshirts.
For stabilizing applique, I just use regular typing paper behind my work and tear it away when finished. I have also used sketch paper, the kind you buy in a pad.
For fusible applique, I always use Wonder Under. It needles easily and doesn't add stiffness to the quilt. Two important tips for Wonder Under: 1. Always store it rolled up. If you fold it, the "sticky" will separate from the paper, making it virtually useless. A paper towel tube is especially useful for storing Wonder Under.
2. Be sure that the product is COMPLETELY cool before attempting to peel away the paper. Sometimes I pop the applique into the refrigerator for a few minutes to speed up the process. Always score paper on the back to simplify peeling.