I've had the same situation many times. Enclosed with the gift card, I give an article about "how to care for your quilt." In conversation I do tell them it "isn't a blanket" - With my children and grandchildren I tell them to use it, enjoy it, and when it starts to show signs of wear, let me know and I'll make them another one. (With my own daughter and son in law, a king size quilt was actually getting very worn so I came out and asked them to "retire it" and I'd be happy to purchase them a new bedspread for their next anniversary. Also, make sure you write out a relatively detailed label to affix to the quilt more or less for the benefit of posterity. "Happy quilting"