Perhaps the bottom line is WHY we quilt. Every quilt I make is for love... especially if it is for someone I know or is in my family. The ones I make for people I don't know I still pour love into because while I'm making them I try to put some obvious sweet, or exciting thing into them.... to make them interesting.
If it is family or close friend I would not hesitate to ask for a quilt back, and ask them what they would like. If the answer is "we really have never liked quilts" then that is OK; it's a good answer.