It depends ...I am always suspect of anything on TV where they quote a "retail value". When it comes to fabric ... I know the going prices ( I get the major catalogs , Hancocks and Keepsake) so having the "compare" price has little value for me.
I think if I did not shop so regularly for fabric , it would have value to me.
If it was me and had to set a comparative... I would use the major retailers/most familiar and what the regular price they charge as my comparative.
Last edited by Lori S; 09-12-2012 at 08:21 PM.