I generally find my own comparison price. If I am looking for fabrics, I have usually looked at several sites to see their cost before I buy. I do the same thing with just about anything that costs more than $25. I will do computer searches and will also call and visit stores. I did that when we bought our last TV. Visited several retailers and found the prices were all over the place. Finally purchased the TV at a store that the price was $200 - $400 less than the other stores I went to.