I mostly laugh at "compare at" prices. You can compare a price to anything but that doesn't necessarily mean anyone actually sells at that price . . . or buys at it. Recently, I saw an item with a "compare at" price, which was more than the PRINTED PRICE, on the item! Forgot what it was but it was at WalMart. It makes more sense, to state the suggested retail price, if a seller wants to suggest a discount.