I watched a demo of this machine on a tv craft show and why they are featuring the embossing part I don't know. If you have trouble manually turning a die cut machine this machine will use the dies for many brands of dies and auto feed the die through the machine. All you need to buy is the dies you want to use with the machine or use what you have. If you want to emboss paper and have a manual embosser this will replace it. For the price it's cheap for die cut self feed machine that will use all brands of dies.