Well, they do have a wonderful fabric selection. But I live in a town with six LQS in addition to several Joann, Hobby Lobby and Walmarts with decent fabric selection.
But I go back to my favorite (Quilt Beginnings) because everyone is so friendly. They are just as nice to me when I buy 1/2 yard as they are to the person who buys a whole quilt. All the staff are quilters, their work is what hangs on the walls and inspires me.