JoAnn's does indeed have some higher quality fabric now, and some of the lines they always carried are very good, others not so good. As with almost anything else, I find that you can get all kinds of prices (high or low) and all kinds of quality in all kinds of places. Some of the most expensive fabrics I've seen have been on eBay, but some of the most reasonable also. And sometimes you will find a tremendous bargain at a LQS, which has the added benefit of letting you touch the fabric and ask questions.