I too share your frustration at not being able to buy Heat and Bond from a bolt at JoAnns. I typically buy a bolt of it every 15 months. Buying it by the package is way too inefficent. I also noticed the pricing of all the bolt interfacings... One type I also purchase by the bolt has more than doubled in price in the last year. It went from $1.99 per yard to $5.99 per yard. I think it all relates back to their coupon gimmicks. I beleive they assume you will be using a coupon.