I was checking irons at Lowe's a couple months ago and asked the price of a Rowenta on the shelf. They didn't have a new one in a box, just the floor model. When I asked how much it was, she didn't know, but said she'd check on it. I laughingly said, "Seems like $20 would be a good price to me!" She said I could have it at that price if I wanted it. I snapped it up and love it! It doesn't have the automatic shut off, so looks like I did even better than I thought!