I totally agree! Now I am lucky to be in an area with 3 LQS within 12 to 15 miles (all in opposite directions) each carry a speciality type of fabric style and or colors but also have fabric the same. Of the fabric in these LQS is starting at $5/6 a yard on sale (mostly end of bolt) and the reg. priced up to $11.99 a yard. The average prices on most bolts is apox $8.99/9.99 a yard in these shops. One of these shop has been featured in "Quilt Sampler (Better Homes and Garden) Shop hop" They all have classes, BOM and personal service. The notion in them are about the same prices as JoAnn's using the JoAnns 50% off coupon. Now I'm sure all of these LQS have reduces their make up of the fabric.