I work at a quilt shop in a little cottage (it's adorable!) We have limited space for bolts of fabric, which is why we don't usually carry full lines...there are just too many of them! Some lines have 40 (!!) different fabrics! When we have carried full lines, we invariably are "stuck" with a few bolts that, for whatever reason, don't sell. My boss knows what her customers like and places her orders based on that info.