Not everyone is all about the price of things. The cost is spread out over several months and that actually makes it fairly affordable. You get to do a gorgeous quilt for $25 to $35 a month instead of having to come up with $250+ all at once. I'm doing two block of the months right now. One of them has very complicated blocks and it's done in a beautiful Christmas fabric collection. The other one is the Vintage Valentine BOM and I've loved that quilt since the first time I saw it. I love the collection of fabrics the shop is doing the quilt in. I don't have to search for or coordinate the 10 to 15 fabrics in each of these quilts.