I have to say that I have found the EXACT same fabric at Walmart as at Joann's and Walmart was $4/yd cheaper. I tend to find better blenders and tone on tone at Walmart that I like. The selection isn't nearly as extensive as Joann's, but some of the blenders I like are not even $3/yd at Walmart. I just watch what I'm getting. I think I may have to start shopping more at the LQS as they have a sale for 20% off your purchase on a certain day each month. I love Moda fabrics and obviously Joann's doesn't carry Moda.