Here in our podunk town the theater decided to do a midnight showing for New Moon. It sold out in 2 hours so they added a 3 a.m. showing and IT SOLD OUT! I can't believe that many people want to see the movie on the first night. It boggles the mind.
Of course, it would probably boggle many of your minds to find out movies here are only $5 and that includes a small popcorn and soda. (At the 3 a.m. showing they are having hash browns and OJ.) I always need CPR when I see movie prices in real towns.