where ever you want. I've created labels that were part of a block on the top of a quilt, made labels part of the design on the back, made embroidered/appliqued labels that were framed and centered on the back- machine embroidered a 'continuous label' all the way around the outer edge of a quilt- just inside the binding, and put labels behind a hanging sleeve---labels can be 'hidden' or part of the design---you can be as creative- or secretive as you desire and place your label anywhere you want to