Pam has so many good points, but I'll add one more. Plan to be open when your customers can shop. We have 2 LQSs in my area, but one is not open late on weeknights and the other one only stays open late on Thursdays, both close early on Saturdays, and neither is open on Sundays. I have to plan ahead of time to make it to one or the other on a Saturday. So if your customers are women who work outside the home, and especially if they have to commute to their jobs, plan to stay open extra hours for them.