when you purchase your kindle you have the option * 2 different prices* to buy one without the ads- or with the ads---my hubby did not want the ads, so I paid extra for his- I didn't care- so mine was less expensive- they do not bother me. the option is always available- I don't pay any attention to them so it makes no difference. we have the same thing with our phones- hubby's phone gets ads, mine does not- just based on what we paid for them when we bought them.