I didn't know that about the brothers! Local Hancock Fabrics are nice stores and often friendlier than Joann's. They do get in some designer fabrics (Alexander Henry, Robert Kaufman, Wendover) from time to time. They do carry some nice fabrics as well. But just like any other chain fabric store, they can also have some thinner fabrics. It is all in the feel of the fabric! They accept competitor coupons, printed off or straight from your cell phone. If you have a 50% off coupon and the item is on sale for 30% off, they will allow you to use the higher discount off the original price (Joann's will not do that). Hancocks are also trying out new concept stores where they no longer have the home decorating furnishings such as chairs and lamps. It is a store filled with fabric, fabric, fabric! We have one that just opened a month ago and it is fabulous!