I felt the same way (Price) esp. after spending a fortune on a rowenta. The rowenta is still working many years later-it just isn't awesome. I got a gift card to Amazon and decided to try the blue (least expensive) Oliso. At first it was hard to get used to it popping up all the time, but once you do it's great. Cuts down on fatique. $99 free shipping on Amazon. It doesn't get as hot as the pricey OLISO, but it gets hot enough. You can shut off the pop up feature. If youre going to be doing a lot of stop and start pressing with a few seconds in between to rearrange shut it off or the constant activity will drive you nuts. It's been a few years and it works fine. The pop up feature is really nice if you're ironing a lot of strips or small peaces. Perfect for sewing. Not sure it makes a difference for ironing laundry - but then again I don't iron laundry LOL.