That store is Wish Upon a Quilt in Raleigh, NC. So service after the sale is almost as important as the features on the machine.
I've only been in that store once about 5 years ago, but thoroughly enjoyed the visit. The salespeople were friendly and knowledgeable (and ohhhhhed and ahhhhed over my new granddaughter). I have been on their newsletter list ever since and have made several online purchase from them.