I don't know why it's so hard to find a price of sewing machines, even in the shops. It's like it's a big secret and only given out on a need to know basis. My guild had two members who bought the same machine each from the same dealer during the same week and each one paid a very different price. She made up the difference of a discount on one by the higher price of the other. The dealing dealer didn't think about the quilters telling about their new machines at Show and Tell. LOL. She lost a lot of business over that mess.