Eat Dessert Half as Often. At six months the biggest losers (those who lost at least 22 lbs) cut their desserts from about 15 to 5 servings per month. At four years those who lost the most weight were eating, on average, about 7 desserts per month.
This is from a list of weight loss tips, and it is one I can totally agree to follow. I don't believe total denial is good for a successful lifetime diet.