I LOVE my Paperwhite!! I had a regular Kindle before this one and my DH bought me the Paperwhite so I could read even if the lighting is bad in a room. The ads are only when you first turn on the machine, not while you read. I got a leather cover for it that has a magnet closure. When you close it, it turns off the Paperwhite! This is one of those gifts that I keep thanking DH for, I love it so much!