I have two Kindles. I have had the reader with the keyboard (and no special advertisements). I really love it and carry it with me wherever I go. The, my husband gave me a Fire HDX for Christmas. It does have the special announcements but I just click them off. They are so repetitive. I find them moderately annoying because I am not interested in them. However, they are there. I like this Kindle because of all the info I have stored on it but feel vulnerable in case I should lose it somehow. If I had to choose between them I would choose the first one I had. I also have a PC so some of the functions that are on the Fire are redundant.