I noticed the TP diet a few months ago. I switched to White Cloud, it's soft but I think it's only sold at Wal-Mart. I don't like the quality of clothing being sold in the stores. Some of it is so thin I swear it will dissolve in the washing machine. The prices have gone up but the quality is way down. After one washing it seems the garment has shrunk and is all wonky. I'm talking about clothing purchased at Macy's not at the big discount stores.