My Pop's was making the same complaint about his paper towels. I don't use paper towels but I have noticed the TP is getting shorter. I have noticed a lot of things getting smaller and costing more. A 1lb pack of bacon is now only 10 oz and cost $4.89. I got to noticing a lot of 10oz pounds Which set me to thinking about the bathroom scale I now only weigh 72lbs So I can now eat all the cookies and chocolate bars I want : )