Just to give you a comparison... Where I work, we sell Hobbs 80/20, that's 96" wide, for $6.98 per yard. There are 30 yds per roll. 30 yds at $6.98 = $209.00. If you buy the whole roll, you get 30% off, which comes to $146.58.
If you can use a 50% off coupon at JoAnn, it would be well worth it!