They price the machine accordingly. There are many buyers that see high shipping costs negatively, but not higher prices.
I always look at the total costs. I've bought machines with free shipping and a $100 starting bid - to $75 for shipping with a starting bid of $10. However I also feel sellers that do it this way are trying to fool the buyer - hoping they will focus on the low price and not realize the shipping is making up for it. But some of my best deals are with high shipping costs - because no one else bids on it -indicating the buyers aren't fooled, and maybe turned off by it.
My husband hates high shipping costs, so he'll chose a low shipping option even if the total out of pocket for him is the same.
If you are going to put higher shipping costs, then make sure to explain the extra effort you'll put in for packing, so it looks like the buyer is getting their full value for the perceived higher shipping costs.
Remember -it's MARKETING that sells, more than anything else. There are some sellers I never buy from, they are very good at marketing and consistently get higher prices for their items. I go after the poor marketers that are selling the same thing, but can't draw in the customers so their items sell for less.
Last edited by Macybaby; 03-20-2014 at 05:22 AM.