Be careful when buying "cheap" Dawn. We have two new Dollar General stores here and for their grand opening, they had $5 off $20 coupons in the paper. That is a good deal - 25% off. So, I thought I would stock up on toilet paper, paper towels, etc. and had $19 in my cart and threw in a bottle of blue Dawn detertent to make the $20. A day or two later, when I started using the new bottle of Dawn, I noticed that I had to use more and more Dawn. I had an old bottle under my sink and the old bottle said "concentrated" and the new bottle did not say that. So, I found the toll free number on the back of the new bottle and called the company. They said that they make a "non-concentrated" version of Dawn for people who do not like the concentrated version. WHAT? So, bottom line, I think they make a cheaper version of Dawn for these dollar type stores.