Don't believe the dealer when he says that the Janome is quieter than the Baby Lock. I have the 7700 and have had it for about 3 years, I purchased a Baby Lock Ellisimo Gold 2 a few months ago, and I can tell you the difference is amazing. The Baby Lock is so much smoother & quieter than the Janome, and beats it hand down. The BL also sews much straighter seams and goes over bulky seams much easier. I think the Bl's are worth every penny. I'm thinking of selling my 7700 because I don't need two big machines. Insist on trying out the Baby Locks & the Janomes at your dealers before buying, spend time sewing on them, not just a couple of minutes. If they won't do that, & sit down with you showing you the features & letting you sew, find another dealer.