I find buying bed pillows to be a torturous process. DH and I did this last year and painful doesn't even come close to finding a decent pillow anymore. We both, obviously, like different types of pillows. In years past, I've even been willing to pay waaaaay to much $$ for a decent pillow. Last ones we ended up with were, I believe, from Home Goods. Can't remember cuz we were in about 6 stores that day looking for pillows. The ones we currently have are ok but not great. He really doesn't like his - too thick. Mine are better than what I had but still not great. Good luck!