Not much help to you, but over here the RRP (Recommended Retail Price) is £1119, but I have seen it online for £999. At the current exchange rate, it's about right. Oddly, the QE4.0 is still being sold at £1099! Performance 5 is £1799.
There is obviously global price fixing, as everything quilt-related is much cheaper in the US except sewing machines (we pay $22 for just over a yard of fabric). Manufacturers set their prices and retailers have to stick to them.