That's Ami's Power Wrapper!
http://www.amisimms.com/ampo.html
I have one too. And it actually works pretty well. You just have to make sure to have a block of time set aside to do it... not easy to answer a phone call or the door....LOL! You'll see what I mean if you watch the video.
I also have that little bobbin-holder porcupine that someone else mentioned.
And the ladybug that the same company makes... it has a magnet and you can attach it to your machine to hold scissors and stuff. Yes, I too am a gadget-aholic. And I don't care a bit! I love all my things!