IMHO, it is nice to have choices. The higher designer fabrics CT has carried hasn't appealed to me as a whole. That being said, at $9.99 a yard, it is cheaper than regular prices at the LQS of $12.99 and higher. Also, if you wait long enough, the designer fabric will also eventually be on sale. CT is still offering a new "traditional" fabric line(s) every six weeks or so. I have noticed the change but haven't viewed it in a negative way. I'll still check their site several times a month and will continue to be a loyal customer.