It had the same $249 price but i got mine for a bit less bc I've bought from the dealer before. They are $249 at almost every site online. It was all about "feel" for me too. I did look up the juki you were interested in and it definitely has more features for less cost. There are 70 reviews for it on Amazon and most liked it but there were also quite a few who didn't. To me that makes it a bit like a coin toss especially when buying sight unseen. Congrats on the MyStyle!! I hope you like it as much as I like mine.