I made some labels for a friend, I charged her what I would charge a stranger. Friend or stranger, it cost me the same to make it either way. I have a 10 needle embroidery machine with a 14x8 inch hoop so I was able to get 6 in one hooping. I charged her $6.50 per label and she gladly paid it. Some people do charge by the stitch but that can get pretty expensive and cost prohibitive.