I've had great success with printing on fabric ironed to freezer paper but there are some things you need to know. You MUST prewash the fabric and use no fabric softener. The chemicals and sizing have to be removed for the ink to penetrate. You need to treat the fabric after washing it and before printing on it. I've used this method
http://www.theidearoom.net/2010/03/g...-creative.html instead of using bubble jet as it is expensive!
It has to be an inkjet printer. Laser printers will not work. Most importantly, you have to use pigment inks and not dye inks. Just out of sheer luck, my HP printer inks are pigment inks. I also let mine dry for a day and iron it a lot to set any remaining ink. I did a test run and washed the fabric in hot water. It did fade very slightly after 5 washings but I can figure no one will wash a quilt in hot water 5 times!
I have also use spoonflower for printed fabric and it is lovely. I did want the option to make custom labels for each quilt or item so I delved into the diy printing. I did a couple of embroidered labels but thought the printed actually looked better which is usually the opposite.