Totally different fabric!!! Keepsake quilting is a quilt shop. They do not make their own fabrics, they sell the top quilting brands such as Hoffman, Kaufman, Moda, etc.
Keepsake quilting fabrics you see at JoAnns is not, I repeat, NOT near the quality of what you find at the Shop. It is not the same thing. Consider Keepsake quilting catalog like your local Quilt Shop, not fabric store.