This is Whistler Studios for Windham Fabrics. The jelly roll itself is uniform from strip to strip. The strips are just not 2-1/2" like I expected. Live and learn I guess. I will measure to be sure the next time. I do have 1 jelly roll that is a Moda and 1 other that is a Benartex - I may have to put these all 3 against each other to compare.