Yes, that is normal for a store. I think the majority of quilters now shop in a variety of ways; getting some fabrics at quilt shops, some fabrics online, trading with other quilters, and some fabrics at thrift shops/yard sales/ re-purposed clothing. This brings the cost average down per yard. It is similar to your 401K retirement portfolio, right? Some of your investments are pricier than others. But when you look at the whole portfolio (or the whole quilt or whole stash), there is a diverse blend of sources.