Most LQS cost that much..some a little..or some more..but..there are places like Hobby Lobby and wal- mart..who have cheaper fabric..i have a quilt ..one of my first that is maybe 27 years..age of my granddaughter..it all came from Wal-Mart it is used every day on my bed..it is still in great shape..not all cheaper material is bad..just pick and choose I have found the same fabric in LQS and these places for far less...as for the bright colors..that is the store owners doing..just go to a different place..I have to drive out of town for all my fabric..so have to pick a place to go..u will soon find what store stocks what u want and can afford..myself..I use all kinds depending on the quilt to be made..my wedding quilts are all queen or king..they cost 200 to 300 but they are a one time thing..I always give my quilts away pretty much..so I am very sure they will be care for..before they go out the door..if not ..no quilt..so it all depends on u..what u spend in the long run..